The Lattafa brand, founded in Dubai in 1980, takes you on a sensory journey. Powerful, intense and intoxicating, the fragrances are a condensation of the iconic scents of the Orient, at a lower price than the big names in perfumery. The promise has won over young people on social networks, who praise it in product test videos.
Almost 45 years ago, Sheikh Shahid Ahmad and Shoaib Iqbal founded their small perfume company in Dubai, United Arab Emirates, with the aim of creating sophisticated essences rooted in the region’s cultural heritage. Its name, Lattafa, is derived from the Arabic words ‘latif’, meaning ‘gentle’, and ‘Lateefa’, translating as ‘pleasant’.
